U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
The U.S. advertising market is looking healthier now than in December, media investment company Magna signaled on Thursday, raising its 2024 forecast. Magna’s latest projection is for growth of 9.2 percent to $369 billion, or 6.7 percent excluding cyclical factors. In December, the company had predicted a 2024 gain of 8.4 percent, or 5.9 percent when excluding […]
The U.S. advertising market is looking healthier now than in December, media investment company Magna signaled on Thursday, raising its 2024 forecast. Magna’s latest projection is for growth of 9.2 percent to $369 billion, or 6.7 percent excluding cyclical factors. In December, the company had predicted a 2024 gain of 8.4 percent, or 5.9 percent when excluding […]
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