‘Oppenheimer’ Outperformed 'Madame Web' on Its 243rd Day

Oscar bumps at the box office are a fairly common phenomenon in the film business. They’re a major reason why studios spend millions on “for your consideration” publicity campaigns during the awards season. The goal, like most things in the industry, is to get more people to buy tickets and boost box office totals. For example, despite being one of the most divisive Best Picture winners in recent memory, Green Book scored the biggest post-Oscar box office bump in nearly a decade, eventually adding a sixth of its total domestic revenue after its victory at the Oscars, according to Forbes. This year’s Best Picture winner, Oppenheimer, hasn’t had such a massive jump, but it’s certainly notable for one unexpected reason.