How Are Luxury Brands Leveraging the Red Carpet? Launchmetrics’ March 20 Panel Offers an Inside Look
Barbie‘s global take will soon top $1.5 billion — and that’s only in box-office receipts. From Chanel, TAG Heuer and Moschino to the Mattel dolls and other products that had a showcase in the 2023 blockbuster, the exposure these and other brands enjoyed combined with consumer purchases to undoubtedly push that film’s economic impact to […]
Barbie‘s global take will soon top $1.5 billion — and that’s only in box-office receipts. From Chanel, TAG Heuer and Moschino to the Mattel dolls and other products that had a showcase in the 2023 blockbuster, the exposure these and other brands enjoyed combined with consumer purchases to undoubtedly push that film’s economic impact to […]
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