Stan Lee's Original Spider-Man Stories Show How Marvel Can Overcome Superhero Fatigue
With superhero culture reeling in the grips of oversaturation, it might be time for a return to the roots of Stan Lee and Steve Ditko's Spider-Man.
With interest in the MCU tapering off after a period of unparalleled global success, perhaps it’s time for Marvel to look to a familiar inspiration to reinvigorate its brand: the work of Stan Lee and Steve Ditko in their most influential book of the 1960s, The Amazing Spider-Man. In the year 2024, superhero fatigue is a real thing, as two and a half decades of collective cultural celebration seem to be finally winding down for the flagship of superhero consumerism, Marvel Entertainment. Following a declaration of bankruptcy in 1996, Marvel was able to pull off one of the most remarkable rebounds of all time thanks in part to a slew of successful film adaptations. However, the company’s luck seems to finally be wearing off.
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