The MCU Only Got This Far by Taking Risks
Kevin Feige and the Marvel Cinematic Universe became one of the most successful studios by not being afraid to take risks.
Conventional wisdom would suggest that the path to success is paved by making tried and true, safe choices. But "conventional" is probably the last word one would use when talking about the juggernaut that is the MCU. It's a franchise built on unproven characters, played by actors foreign to the genre, appearing in films helmed by directors with a handful of credits to their name. A franchise that started on the back of a B-list comic book character, chosen in part thanks to a focus group of children.
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