ROG Xbox Ally Now Available: Live Updates As Amazon Stocks The New Handheld Console

ASUS and Microsoft's foray into the handheld console market with the ROG Xbox Ally has captured our attention and curiosity. Now that it has officially been released, we're here to keep tabs on where you can buy it.

With the massive popularity of the Nintendo Switch 2, handheld and hybrid consoles and gaming PCs have been in the spotlight lately. ASUS has previously released the ASUS ROG Ally, a similar device to Valve's Steam Deck, but its new venture with Microsoft seeks to bring the Xbox console experience to a more portable battlefield. Whether through cloud gaming or by download, your Xbox games won't be locked to one location anymore.

The ROG Xbox Ally and ROG Xbox Ally X released on 16 October 2025. Orders are still available, and the prices for both handheld devices sit at around £499 and £799 respectively. Retailers like Very, Currys, and Amazon are stocking the ROG Xbox on their online storefronts. For now, we're keeping our eyes and ears open and letting you know as soon as we discover more.

Order now: ROG Xbox Ally and ROG Xbox Ally X

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Is the ROG Xbox Ally on sale in the US?

Yes. US retailers have order pages too, with an Amazon listing available.

Live Updates

The ROG Xbox Ally and ROG Xbox Ally X have officially been released, with customers beginning to receive their orders.

– 16 October 2025 9:10

The ROG Xbox Ally and ROG Xbox Ally X launch tomorrow, and pre-orders are still available.

– 15 October 2025 10:50

Microsoft has denied rumours that it will be moving away from console hardware, stating that it will still invest in "future first-party consoles".

– 13 October 2025 12:05

Will you be able to play games on the ROG Xbox Ally when offline?: You'll need the internet to download games, but you can play without a connection once that's done. If a game requires Cloud Gaming, you'll need an internet connection to play it (as it streams the game rather than having it downloaded).

– 10 October 2025 12:00

The ROG Xbox Ally X continues to be a rare find. We'll let you know as soon as we spot it.

– 8 October 2025 15:45

Discounts on a pre-order console are too much to ask, but there are other products from both ASUS and Xbox in the Prime Day sale.

– 7 October 2025 12:45

Among the accessories available to pre-order for the new consoles is a premium 2-in-1 carry case.

– 6 October 2025 16:40

While the ASUS ROG Xbox Ally is widely available, the Ally X is harder to find. We did spot some on Currys, but it's back to 'out of stock' for now.

– 6 October 2025 10:40

Reviews and impressions of the ROG Xbox Ally X from those who received the device early have started to appear.

– 2 October 2025 16:00

The price rise for the Xbox Game Pass Ultimate has led to a wave of negative reactions, with many users reconsidering or cancelling their subscriptions.

– 2 October 2025 09:20

Microsoft has revamped how Game Pass works, adjusting prices for some plans.

– 1 October 2025 16:30

Amazon FR has sent out some ROG Xbox Ally X devices early.

– 1 October 2025 09:30

Scalpers have begun to resell the ROG Xbox Ally X at exaggerated prices.

– 30 September 2025 16:25

SanDisk has announced a set of high-capacity storage options designed for the ROG Xbox Ally. Pre-orders for the microSD card and SSD are now available.

– 30 September 2025 10:25

Retailers, including Amazon, are still stocking the Rog Xbox Ally, but the Xbox Ally X is harder to come by.

– 29 September 2025 09:15

A listing for the ROG Xbox Ally X has appeared on Amazon FR.

– 26 September 2025 14:30

A listing for the ROG Xbox Ally has now appeared on Amazon UK, priced at £499.99.

– 26 September 2025 11:10

The prices for the ROG Xbox Ally and ROG Xbox Ally X have been revealed as £499 and £799 respectively. Multiple UK retailers such as Currys and Argos now have pre-order pages available.

– 26 September 2025 09:00

ASUS has started a countdown on its Facebook page in preparation for pre-orders. The price reveal and pre-order availability are expected to drop in a few hours at 5 pm PT/8 pm ET, which should roughly align with 1 am on Friday, 26 September, for the UK.

– 25 September 2025 16:30

Photos of promotional materials, allegedly posted by an Argos employee, suggest that the ROG Xbox Ally will retail for £499.99. It's not official, but it's all we've got to go on currently (despite launch day being less than a month away).

– 25 September 2025 15:00

ROG Xbox Ally order date: When will it go live?

Orders are now live for the handheld console across various online retailers, with stock of both versions available.

When will the ROG Xbox Ally and ROG Xbox Ally X be released?

Both versions of the ROG Xbox Ally have been released on 16 October 2025. Depending on the delivery and retailer, the arrival time may vary.

How much does the ROG Xbox Ally cost?

The official price for the ROG Xbox Ally is c£499. This puts the Xbox Ally at a more affordable price point than the ASUS ROG Ally, another handheld of a similar technical power level. It also makes it only slightly more expensive than a Nintendo Switch 2. Some retailer prices may differ slightly.

How much does the ROG Xbox Ally X cost?

The price of the ROG Xbox Ally X is £799, putting it about £300 higher than the standard Xbox Ally.

What's the difference between the ROG Xbox Ally and the ROG Xbox Ally X?

The Xbox Ally X is a more enhanced and powerful machine. It has larger storage, higher RAM, and a better CPU. Both versions have a seven-inch FHD anti-reflection screen, FreeSync Premium, and a 120Hz refresh rate.

What games can you play on the ROG Xbox Ally?

As the ROG Xbox Ally functions similarly to the Steam Deck, it has a wide selection of compatible titles. The Xbox Ally allows users to use different storefronts, such as Steam and the Epic Games Store. Games that have been officially tested and recognised as compatible will be listed as such, but other titles may still be playable. As it is an Xbox device, Xbox Game Pass should have plenty of compatible games.

Throughout the ROG Xbox Ally marketing, Hollow Knight: Silksong has made repeated appearances, so that is one game that is highlighted for being well-suited for the handheld console.

It is worth noting that handheld consoles tend to struggle to play AAA games at high graphic settings, so although the ROG Xbox Ally looks to be very powerful, it's likely that the overall performance will benefit from the graphics being set to medium settings.

What accessories go with ROG Xbox Ally and ROG Xbox Ally X?

Although both devices are portable, some features of a gaming setup can still improve your experience using them. A gaming headset is worth considering for improved audio quality, and if you prefer to play at a desk, a comfortable gaming chair is worth investing in. A gaming controller won't be necessary for the Xbox Ally, but if you like the collaboration of ASUS and Xbox, then the Raikiri Pro could be a tempting PC controller.

For storing and transporting your ROG Xbox Ally safely, ASUS has a protective case to keep it safe.

How does the ROG Xbox Ally compare to other handheld consoles?

With other notable handheld consoles also on the market, we've examined how the ROG Xbox Ally and ROG Xbox Ally X compare.

Why should you trust us?

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Kyle Purves is a tech writer and reviewer. They specialise in all types of tech and electronic products, including TVs, monitors, speakers, headphones and consoles.

They are passionate about gaming and are always seeking ways to improve their visual setup. They're also no stranger to hunting down savings, always wanting to get the best deal possible. Outside work, they can often be found playing through an RPG, building Gundam models, or trying to catch up with their ever-expanding list of shows and anime to watch. If possible, they try to play Dungeons and Dragons a couple of times a week, but getting six adults free at the same time is easier said than done.